Jonathan Bolden on Putting Stakes in the Ground

Stakes in the Ground

Jonathan Bolden is a Stanford MBA who was among our first class of Leadership Fellows in 2007. I've kept up with him via social media, and today a tweet of his led me to a blog post from last December. Jonathan has turned his passion for coffee roasting into a small business--a "micro-micro enterprise," in his words--but even at that scale he's had to think about values, culture and service:

Even in a micro-micro enterprise, you must put stakes in the ground.

It is through these stakes that values are declared.

It is on these stakes that a house/a culture is built.

It is by the support of these stakes that customers are served and a brand is established.

That strikes me as not only an astute analysis of the relationship that exists among values, culture and service, but also a call to action to ask myself...

What stakes have I put in the ground?

What values have I declared through these stakes?

What culture have I built upon them?

And what level of service and what personal brand do they support?

 

Photo by Liber.